THE END IS NIGH: COULD THE BLACK LIVES MATTER MOVEMENT SIGNAL THE BEGINNING OF THE END FOR ASIA’S SKIN WHITENING MARKET? The brutal and devastating death of George Floyd at the hands of white police has instigated a worldwide movement that has forced not only individuals to lean into themselves to try and unpick centuries of unconscious racism, but has also had much wider implications, and it’s undoubtedly made a hard-hitting impact on the corporate beauty world.